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Accurate Marketing-Cloud-Email-Specialist Answers & Marketing-Cloud-Email-Specialist Cert Guide

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q94-Q99):

NEW QUESTION # 94
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Configure the Send Activity to automate the refresh.
B. Use a Filter Activity in Automation Studio.
C. Activate Journey Builder to refresh the data extension.

Answer: B

Explanation:
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension and save the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.

NEW QUESTION # 95
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. Content Detective
B. Subscriber Preview and test Send
C. Subject and Preheader Validation

Answer: C

Explanation:
Subject and Preheader Validation is a feature in Salesforce Marketing Cloud that checks for common issues in the subject line and preheader text before an email is sent. This validation would alert users to potential problems, such as placeholder text like "[For APPROVAL]", helping to avoid sending emails with incorrect subject lines.

NEW QUESTION # 96
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content.
NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A. Leverage Enhanced Dynamic Content.
B. Leverage Multilingual Content Blocks.
C. Leverage templates with AMP script.

Answer: B

Explanation:
Leveraging Multilingual Content Blocks is the best option for NTO to create and send localized content at scale. Multilingual Content Blocks allow you to create a single content block that can display different versions of text based on the subscriber's preferred language. You can use a spreadsheet or a data extension to store the translations and then map them to the content block. This way, you can avoid creating multiple templates or emails for each language. Leveraging templates with AMPscript or Enhanced Dynamic Content would require more coding and development skills.

NEW QUESTION # 97
NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date

A. create and AP drivento put the data directly into data extension when any data is changed.
B. create a schedule automation to import the file and send two email each time when changes were detected.
C. create a file drop automation to import the files when placed on the specific directory on the.... FTP.
D. create a schedule automation that runsevery 15 min to import the file multiple times a day.

Answer: C

NEW QUESTION # 98
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A. Data Filter
B. Attribute Group
C. SQL Query Activity

Answer: B

Explanation:
Explanation
If you need to personalize an email with dynamic content using data from different sources, such as Open Data View and Purchase Data Extension, you should use Attribute Group as a way to source the data.
Attribute Groups allow you to create relationships between different data sources using common fields or keys. This way, you can access data from multiple sources using one attribute group name in your dynamic content rules or AMPscript code. SQL Query Activity is a tool that allows you to manipulate data using SQL statements, but it does not create relationships between data sources. Data Filter is a tool that allows you to filter data based on criteria, but it does not create relationships between data sources either. You can learn more about this in the [Data Modeling Basics] module on Trailhead.

NEW QUESTION # 99
......

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